Live Streaming Product Transform
Problem - Our core live-streaming platforms faced challenges with outdated interfaces, resulting in low engagement from both B2C users and B2B content creators. For our primary users, we aimed to improve registration rates and enhance interactive features. For content creators, the absence of an intuitive portal limited access to essential account features, efficient content management, and optimization of live stream performance—all of which directly impacted revenue growth and overall satisfaction.
Role - Design Director, Project Lead. Teams Involved - Product, Engineer, QA, and Design
Solution - To address these challenges, I led a comprehensive revamp focusing on two main goals:
Enhancing B2C User Experience
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We redesigned the Cams.com interface to provide a modern, VIP browsing experience with engaging, interactive infographics.
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We streamlined the registration flow, achieving a 30% increase in sign-ups.
Transforming the Content Creator Experience (B2B):
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Developed an AI-enhanced, accessibility-compliant dashboard for income tracking, leaderboard displays, and real-time notifications, improving creators' ability to manage their businesses more easily.
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Introduced an AI-powered "Education Center," providing content creators with resources and multilingual support, ensuring
cost-effective, real-time assistance.
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Created a guided onboarding process with quick video demos and interactive walkthroughs to simplify account setup and content management for over 30k streamers.
Onboarding Video - I devised the idea to develop a brief feature demo video for our users and content creators. I directed the videos and worked with designers to highlight the key feature improvements. This video helped the PR team promote Cams.com.
Impact - The redesign drove a 20% revenue increase within the first few months, significantly enhancing user retention and engagement—streamers broadcasted 30% longer and 80% logged in daily. The new, intuitive content creator portal elevated customer satisfaction by offering essential tools, training, and education. This success laid a strong foundation for revamping affiliate and sales sites, fueling further growth and efficiency across the company. Additionally, we leveraged AI-powered solutions to enhance future projects and streamline processes.